Bandar Seri Begawan - The Brunei Halal brand will have its first regional showcase at the ASEAN Food Conference here next week as the government continues its drive to globalise the brand.
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18.10.2009
"The Brunei Halal brand will definitely be presented. It is an opportunity for us to present our brand now," Dato Paduka Hj Mohd Hamid Hj Mohd Jaa far, permanent secretary of the Ministry of Industry and Primary Resources, said yesterday.
"The participants will be made up of basically scientists and it is a biannual event related to food," he said.
About 500 participants from ASEAN countries will be attending the October 21-23 summit.
The Brunei Halal brand is on target with its brand development schedule including the review of about 50 products for release by April next year, said Noel Shield, interim chief executive officer of Ghanim International Food Corporation Sdn Bhd.
Ghanim International is the Brunei Company that handles and manages the marketing of the Sultanate's premium halal brand which takes advantage of the country's reputation in selling goods to a growing Muslim market. The company is looking at major retailers such as Tesco and Carrefour to help sell products registered under the Brunei Halal brand to its target markets, Shield said in a previous interview.
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